Paterson Burn Optometrists As one of the largest independent optometry groups in New Zealand Paterson Burn have been providing specialist eye care for people in the Waikato region for over 90 years.
See their story at https://yellow.co.nz/
Paterson Burn Optometrists have been operating in the Waikato region for over 90 years, with nine practices throughout the North Island, they are one of the largest independent optometry groups in the country.
One of the factors of their success is their dedication to providing the best possible service to their customers. Marketing Manager Martine Wong says having happy customers is their number one most important goal.
When it came to marketing, one of their challenges was finding data and being able to measure what was working and where their money was best spent. They had been using the Yellow books for many, many years and continue to do so, but with new digital solutions available, Yellow allowed them to deal with one person to help them achieve their marketing goals.
Through use of call tracking, Martine has been able to measure the effectiveness of the marketing solutions that Yellow provides, noting a 31% increase in calls. They also receive regular reporting which shows her how successful their campaigns have been.
The business continues to go from strength to strength, with Yellow by their side and their marketing spend returning results, they can get on with ensuring their focus remains on delivering excellent eye care.