Meet Indonesian businesswoman Helianti Hilman, whose strong trademark strategy is helping promote her "Javara" brand of Indonesian food biodiversity products in overseas markets. "Those who control the brands control the whole market," she says.
News and views from the WIPO Conference on the Global Digital Content Market (http://ow.ly/10CUc2), taking place from April 20-22, 2016 in Geneva, Switzerland. At the Conference, public and private sector leaders as well as creators discuss the creative content economy, which has been seen radical change to access and business models for more than a decade.
Creators from around the world talk about how digital technologies affect their work, and what opportunities and challenges they see for the creative industries. All about World IP Day at http://www.wipo.int/ipday