Kunwer Sachdev, Founder and Managing Director of India-based power solutions provider Su-Kam, on being an entrepreneur and the importance of research and development (R&D) activity for his company.
To protect its innovations, Su-Kam has “filed a lot of patents, and we keep filing patents every month”, Mr. Sachdev says. “I have registered my brand Su-Kam. It is very important, the moment you start a company and you think of creating a brand, you should immediately go for a registration”, he adds.
News and views from the WIPO Conference on the Global Digital Content Market (http://ow.ly/10CUc2), taking place from April 20-22, 2016 in Geneva, Switzerland. At the Conference, public and private sector leaders as well as creators discuss the creative content economy, which has been seen radical change to access and business models for more than a decade.