Toien Bernadhie, Founder and CEO of Indonesian Guitar Maker Radix, explains the importance of a strong trademark for his business. “We insisted on having a trademark because it is a start and a basic thing to do for all the aspects of the business afterwards. People won't buy any of your products if the don’t rely on your brand”, he says.
News and views from the WIPO Conference on the Global Digital Content Market (http://ow.ly/10CUc2), taking place from April 20-22, 2016 in Geneva, Switzerland. At the Conference, public and private sector leaders as well as creators discuss the creative content economy, which has been seen radical change to access and business models for more than a decade.
Creators from around the world talk about how digital technologies affect their work, and what opportunities and challenges they see for the creative industries. All about World IP Day at http://www.wipo.int/ipday