Companies that sell to other businesses interact with customers using a variety of channels and applications, and require an employee’s involvement at each point of contact. But when these interactions are constantly taking place on non-integrated applications, valuable customer data will inevitably be lost or scattered and is not able to be leveraged by their personnel.
Solutions like CRM and E-Commerce are designed to help optimize interactions, but are designed to be stand-alone products used by one specific audience (CRM by employees; E-Commerce by customers). Further, the lack of integration between these applications and ERP systems creates even more avenues for interaction data to be scattered or lost.
Customer Interaction Management (CIM) Software is a single, connected platform that captures and stores all customer interactions. It provides an all-in-one tool for customers to self-service as they choose, employees to interact more efficiently, managers to track performance, and a seamless integration between all business applications.