In which John Green discusses some things he has learned in twelve and a half years of making YouTube videos. I hope this can be helpful both to influencers and to viewers on YouTube, and I'm also interested to learn any advice you have for those of us who make stuff online. Let me know in comments.
One of our favorite things to do is take a complicated issue and tease out the knot a little bit. By avoiding politics and taking a larger, top-down view, we try to tell a complete story much faster than cable news can even talk about an isolated event.