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Vision Critical

  • How IG used Vision Critical’s customer intelligence platform to drive innovation

    301 views 2 months ago
    The financial services industry, particularly online trading, is becoming increasingly competitive. With technology constantly evolving, IG, the world-leading provider of contracts for difference and financial spread betting, wanted to better understand its clients in order to develop effective new platforms and features. In the past, IG used a range of traditional customer research methods, including focus groups and telephone interviews. But the company felt these approaches no longer allowed them to keep up with today’s technology-savvy, empowered customers. IG wanted a more flexible and real-time approach to engaging their clients for feedback and insight—one that matched the pace of innovation at the company.

    Find out how IG used Vision Critical’s platform to capture and incorporate real-time, continuous insight from its community of clients:
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  • Customer Stories Play

    Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
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