The financial services industry, particularly online trading, is becoming increasingly competitive. With technology constantly evolving, IG, the world-leading provider of contracts for difference and financial spread betting, wanted to better understand its clients in order to develop effective new platforms and features. In the past, IG used a range of traditional customer research methods, including focus groups and telephone interviews. But the company felt these approaches no longer allowed them to keep up with today’s technology-savvy, empowered customers. IG wanted a more flexible and real-time approach to engaging their clients for feedback and insight—one that matched the pace of innovation at the company.
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.