To celebrate the launch of VFILES Yellow Label by Paul Cupo, we went behind-the-scenes with the Bensonhurst, Brooklyn-based designer before his NYFW solo debut. Check out his early inspirations, his work at Hood By Air, David LaChapelle +more, and what it took to get Lil’ Kim in top-to-bottom yellow.
Over the past 10 seasons, the VFILES show has catapulted cult fashion favorites including Hyein Seo, ASSK, Sam MC London and Melitta Baumeister. But this is nothing new for VFILES. Since its founding in 2012, the on and offline platform has catalyzed the careers of young, vibrant fashion talent from around the globe and now serves as a vital talent clearinghouse and design resource for industry and pop culture heavy weights. VFILES designers are stocked at 100+ stores in 15 countries and have dressed Rihanna, Lady Gaga, Katy Perry, Rita Ora, Naomi Campbell and even costumed The Hunger Games Trilogy.