VELUX Values come as five core statements with a payoff – a sentence below the value itself that describes its preferred meaning.
Within the past year, the values’ payoffs were updated to better express the behavior essential to our future business success:
Commitment - We strive to achieve great results together
Mutual respect - We treat others, as we would like to be treated ourselves
Improvements - We work to be better every day
Local initiatives - We take action and collaborate to reach our goals
Thoroughness - We ensure the right effort, in the right place, at the right time
The film is based on the payoffs and captures some of the everyday moments of our worklife and expresses in images and words who we are, because our VELUX Values are best experienced, when they are lived in everyday life.