Meet the new Rainforest Alliance's frog! After UTZ and the Rainforest Alliance merged in 2018 and developed a new organizational strategy, it was time for a new look. Inspired by the rainforest habitat, we've launched a vibrant new brand identity with a sleeker, more dynamic frog.
We've been working for many years to amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people mitigate and adapt to climate change in bold and effective ways. Through the years, our frog has changed and adapted along with the growth of our organization and the evolution of our identity. We're excited for our new frog to guide the way forward as we continue to grow.
Next up? Refreshing and modernizing our green frog seal. Keep an eye out for that on packaging of Rainforest Alliance Certified products in the coming months.
To learn more about the Rainforest Alliance and our work around the world, visit https://www.rainforest-alli...