The University of Southern Indiana has undergone a great deal of change in our nearly 50 years. Now was the right time to take stock of our brand and consider how we will embrace the next half century. Selecting the right symbol required distilling the essence of our University into a few simple strokes. No small task! The resulting image had to convey our history as well as a long and bright future. Our new academic logo borrows symbolism from the torch found in the University's seal, within the spine of an open book, and transforms it into the "I" in USI. The torch's flame, a red blaze, signifies the illumination of knowledge (or an eagle's wing). We hope you agree that the new logo is fresh and forward-thinking, innovative and accessible, and imbues a sense of openness and connectivity that is indicative of USI. What started as a spark has kindled into a flame and is now a torch lighting the way, burning ever brighter as we continue our quest for knowledge — Knowledge for Life.