Who doesn't want more traffic to their website?
What business doesn't want more social followers and influence?
Yet, the majority of small businesses struggle to gain the traffic they want from Google, Facebook, Twitter... etc.
At its root, all digital marketing is networking... and it's networking that creates influence, and influence earns a growing audience.
Many businesses spend time attending networking events offline because they want to meet people to network with and increas...
Marketing Strategies Without Leadership = No Results
All success can be boiled down to one word: Leadership
I bought into the John Maxwell's philosophy that leadership equals influence.
Isn't that what great marketing should do?
Shouldn't it influence those we want to serve and give them a reason to buy from us?
Unfortunately, many businesses and non-profits don't do the hard work of developing their leadership in the area of marketing influence, and they wonder why they don't get the re...
In 2017, active participation, conversation and engagement will be a priority over the post and forget it forms of social media over the past few years. Social media won’t just be an aggregator of content. It will be a growing community of people who connect together on platforms of their choice because they value the one another’s content, contributions and relationships that mutually benefit one another.
How do you determine where you should focus your marketing efforts?
Should you focus your marketing efforts offline or online?
If both, what should be the priority?
This last week I walked away from social media after my wife and I were on a walk talking about how good it appears some people have it and others don't by looking at their social media posts.
Some look like they are living the high life and for others their world is crashing down around them and the end is near.
Is it a true reflection of what's happening in their lives or businesses?
Read the very short article and share your thoughts with me either here or in the comments of the article...
Are you creating valuable content, sharing it out to social media, and getting traffic back to your website for more than a week?
One of the biggest challenges I hear on a regular basis from businesses is that their content doesn’t have any staying power. In fact, most traffic drops off after just a few days and over 80% of the traffic is a first time visitor according to the analytics.
During that few days, there may be a surge in traffic and leads, but if you stop creating content the mar...
Does change make you nervous?
Does change make your stomach turn upside down and bring about anxiety?
Does it keep up you up at night when someone tells you about all the changes happening around marketing and how it will affect your business if you don’t change with it?
What are you supposed to do?
Where will you find the time to learn it all and as important keep up with it after you learn it?
The marketing and sales winners in the new economy moving forward will not be determined by the same set of metrics you’ve been told over the last two or three years.
If you are planning a new product or service launch in 2017, how you market it will be more intense, require more effort, and will need to be more personalized than ever.
Text blogging is no longer working in terms of generating conversions and sales for me.
But, what is working is video.
When I create videos there is an almost immediate response.
I get emails from people asking questions, and my reach is much higher on video than in text.
Do you go to offline events, conferences, networking meetings in hopes of meeting one person who might buy from you?
What if I told you that it’s possible to get a 30% or more conversion rate in a meeting where no one knows you?
Are you doing all the right things… you hired a web designer, search engine optimization company, pay-per-click marketer, social media marketers, email, etc.?
And yet your competition is still outselling you!
Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver?
One opportunity after another seems to slip through your hands and for what reason?
Do you want to stand our more from your competitors?
Learn in this ...
Today I am going to get really personal and share what has been keeping me from achieving more success and having satisfaction and fulfillment in my life and business.
Some of the lies and stories I’ve told myself over the years have not served me well, and rejection from closest to me in the past has kept me from pursuing opportunities and held me back at every turn.
I’m tired of holding on to hurts and pains, and I’m tired of the past dictating my present and future.
How about you?
Listening in our society has become a lost art and yet it's the greatest way to build trust, rapport and increase sales.
Learn in my short video today an actionable tip you can take to improve your listening skills and create meaningful content for those who want to buy from you.
Having something to prove = something to lose, which equals fear and leads to failure. #nofear!
80% of consumers believe that businesses are in no way relevant to their needs, wants, problems or desires.
Yet, they only tell you 20% of what they want you to know.
Knowing the 80% of what you're customers are not telling you is vital to attracting those who are able, willing and ready to buy from you.
Watch the short video or Learn more at http://5stepformula.unveiltheweb.com/
Have you considered that your prospects are just like a Doctor’s patient?
Just like a doctor has to earn a new patient’s trust in order to help them, you do as well.
A patient may not tell the doctor everything and as a result a doctor may have to spend a lot of time establishing trust in order to get to the real symptoms and the real problems.
20% of your consumers will never tell you what’s on their mind. It’s your job to figure out the other 80% and then relate to them so personally tha...