• THINK! - Country Roads: Helpful Hazards

    431,409 views 1 month ago
    To raise awareness of the dangers of country roads THINK! have partnered with a local farmer to turn potential hazards into helpful hazards. #helpfulhazards Show less
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  • Country Roads Play all

    60% of all fatalities occur on country roads. These roads often have sharp bends, blind bends and unexpected hazards so slow down to give yourself time to react and stay in control.
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  • Drug Drive Play all

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  • Never Too Good : Episodes Play all

    Our Never Too Good series encourages bikers to take further training. Because nobody's too good to be a better rider.
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  • Drink drive Play all

    In the last 30 years road casualties caused by drink driving have fallen dramatically, but in 2012, there were still 230 deaths due to drink driving -- 13% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.

    THINK! It's not worth the risk.
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  • Biker Play all

    Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.

    THINK! Take longer to look for bikes
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  • Child Road Safety Play all

    'Tales of the Road' campaign was launched in November 2008. It's key messages are to find a safe place to cross; stop, look and listen; be bright, be seen; cycle safely.
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  • Speed Play all

    The difference of a few miles per hour can mean the difference between life and death. The faster someone is driving, the less time they have to stop if something unexpected happens. If you kill someone while speeding, you will have to live with the long-term emotional consequences.

    THINK! Speed limits are there for a reason.
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  • Seatbelts Play all

    The law requiring all drivers to wear their seatbelts came in to force 30 years ago on 31 January 1983. In a crash you're twice as likely to die if you don't wear a seatbelt. THINK! Always wear a seatbelt.
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