• The Sound Agency Soundscape Showreel

    3,352 views 6 years ago
    Music is expensive, fickle and hard to brand. And yet retail sound must be designed because research shows that the benefits are potentially huge in increased sales and improved customer experience.

    The solution is generative sound. Performed live by computer according to algorithms that we design for precise psycho-psychological outcomes, generative soundscapes are relatively association-free; being ever-changing, they don't bore staff or customers with repetition. They can be unique to the brand if custom-made, and they are optimally effective because they are designed using our SoundFlow™ model.

    Generative soundscapes may emulate natural or urban soundscapes, or simulate musical styles; they are typically played at ambient levels, operating at subconscious level rather than being foreground sound. They may combine recorded clips and purely generated melodies, harmonies or sounds.

    Our generative soundscape design service comprises design, creation (including all required recording, editing, production, programming and testing) and installation.

    Discover more at http://www.thesoundagency.com or email info@thesoundagency with any queries. Show less
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  • The Sound Agency: Case Studies Play all

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  • Lean about sound: Julian Treasure at TED Play all

    The Sound Agency chairman, Julian Treasure, is one of a few people to have given 4 TED talks. Here, Julian speaks about the significant benefits to be reaped from well designed sound, both for your brand, your workplace and your personal health.
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