thelightshowonline

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"In the absence of knowledge, lowest price will win every time. 

That truth really isn't good for the lighting industry. It relies on consumer education, yet no one is addressing how to do that properly. 

I believe an educated consumer is better able to make an informed decision. I hope to do that here. The days of waiting for a customer to stumble into the showroom to engage them are over.

Welcome, explore, ask questions - and hopefully, have fun while learning a thing or two!

- Richard Alan