Terry Bradshaw Teams Up with The ALS Association to Raise Awareness of ALS
Hall of Fame quarterback fulfills dying fan’s last wish that he become ALS spokesperson
The ALS Association has launched a new public awareness campaign featuring Hall of Fame quarterback and FOX Sports announcer Terry Bradshaw to raise awareness of ALS and the progress that has been made since the ALS Ice Bucket Challenge in 2014. Two of the videos released by The ALS Association feature Bradshaw and Pat Quinn, who co-founded the ALS Ice Bucket Challenge five years ago. Bradshaw started working with The ALS Association because of a long-time Pittsburgh Steelers fan who had ALS. Harrison Anderson, a North Carolina man who was diagnosed with ALS in 2016, used his wish from the Dream Foundation to request a call from Bradshaw. On that call, Anderson asked Bradshaw to consider doing a public service announcement for ALS. Anderson died on December 29, only weeks after Bradshaw filmed the PSAs.
With your support, The ALS Association is the leader in ALS research, care, and advocacy. Learn about the effects of ALS and how we are working together to find treatments and a cure for this devastating disease. ALSA.org
Find out more about Lyrebird’s state-of-the-art voice cloning technology that gave ‘ALS Ice Bucket Challenge’ co-founder Pat Quinn his voice back.
With breakthroughs in voice technology, it’s now possible to synthesize and fully recreate the unique essence of any voice and build a complete digital voice clone. Project Revoice is a non-profit initiative working to bring this technology to ALS/MND communities, with the ultimate goal to ensure that no one living with this disease will ever have to suffer being robbed of their voice.
Amyotrophic Lateral Sclerosis (ALS) is also known as Motor Neurone Disease (MND). It’s a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When these motor neurons die, the brain’s ability to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may lose the ability to move, speak and finally to breathe.