The 4-24 Project

Created by cutting-edge innovation and leadership guru Hal Gregersen, the 4-24 Project is committed to inspiring leaders to set aside 4 minutes every 24 hours (totaling one full day each year) to ask questions. By rekindling their provocative power to ask the right questions, leaders can pass this crucial creativity skill onto the next generation in order to improve organizations, communities and global society.

The 4-24 Project was created by Hal Gregersen, a cutting-edge innovation and leadership guru, co-author of "The Innovator's DNA" (with Clayton Christensen and Jeff Dyer), and Abu Dhabi Commercial Bank Chaired Professor of Innovation and Leadership at INSEAD. Hal challenges organizations and individuals to question the way we think and act to make our world a better, more creative place.