Today’s technology, specifically “smart tech” has not yet achieved anything resembling a human relationship. Even tech that we carry around with us 24/7 is hardly aware of its owner. But this yet to be fully realized relationship is key for creating robotic companions.
We've learned that people want to individualize, relate, and love their robots. This concept hasn’t been lost on the toy industry, but to date they’ve found it difficult to adjust to a world drastically influenced by the tech industry: Iteration is key, and software updates make that possible. Now that the Internet Of Things is here, the expectation has become that experiences get better over time. This requires a new skill set. And a new disruption.
REACH NeXT (http://www.reachevent.co
) is a pitch showdown to spring board the most brilliant and pioneering minds in tech. Complemented with inspirational talks, branded interactive areas, startups, a gaming lounge, panels, and a pre-award show party with live music.