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  • Welcome to the Weinschenk Institute You Tube Channel

    3,222 views 6 years ago
    The Weinschenk Institute You Tube Channel is all about psychology and brain science research. Susan Weinschenk, aka the "Brain Lady" hosts the videos. Videos cover what you need to know about people, designing products and websites so they are engaging, how to get people to do stuff, and how to be a great presenter.

    For more info on the Weinschenk Institute go to www.theteamw.com Show less
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  • Brain and Behavioral Science Play all

    • How To Get People To Do Stuff: Breakthrough the confirmation bias - Duration: 119 seconds.

      • 6 years ago
      • 3,836 views
      How To Get People To Do Stuff: Breakthrough the confirmation bias

      Dr. Susan Weinschenk explains what a confirmation bias is and how to break through it in order to get people to listen to your poi...
    • How To Get People To Do Stuff: Nouns or Verbs? - Duration: 2 minutes, 13 seconds.

      • 6 years ago
      • 4,585 views
      How To Get People To Do Stuff: Nouns of Verbs?

      Should you use nouns or verbs if you want to get people to take action? Research gives shows that nouns invoke a sense of group identity.


      Whether y...
    • Viral Videos: What Makes A Video Go Viral? - Duration: 2 minutes, 17 seconds.

      • 6 years ago
      • 1,540 views
      Viral Videos: What Makes Things Go Viral?

      Dr. Susan Weinschenk shares research and ideas on what makes some articles and videos go viral while others don't -- from her book: How to Get People to D...
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  • Design & User Experience Play all

    • Design For Engagement Course Introduction - Duration: 99 seconds.

      • 6 years ago
      • 743 views
      Dr. Susan Weinschenk introduces her course on Design for Engagement: How to design so people take action. http://www.theteamw.com/#learn

      ABOUT THE BRAIN LADY: SUSAN WEINSCHENK

      Susan Weinschen...
      • CC
    • Viral Videos: What Makes A Video Go Viral? - Duration: 2 minutes, 17 seconds.

      • 6 years ago
      • 1,540 views
      Viral Videos: What Makes Things Go Viral?

      Dr. Susan Weinschenk shares research and ideas on what makes some articles and videos go viral while others don't -- from her book: How to Get People to D...
    • 4 Reasons Online Video Is Compelling and Persuasive - Duration: 5 minutes, 24 seconds.

      • 6 years ago
      • 4,734 views
      4 Reasons Online Video is Compelling and Persuasive

      Dr. Susan Weinschenk explains the science behind why online video is so much more compelling than reading text. For more neuroscience info, chec...
      • CC
    • Money: Does It Make You Mean? - Duration: 2 minutes, 34 seconds.

      • 6 years ago
      • 632 views
      Money: Does It Make You Mean?

      Dr. Susan Weinschenk shares the research on how our behavior is affected by the sight of, or mention of, money.

      ABOUT THE BRAIN LADY: SUSAN WEINSCHENK

      Susan Weinsc...
    • Web Design: Task Analysis for Great Design - Duration: 2 minutes, 18 seconds.

      • 7 years ago
      • 5,538 views
      Web Design: 5 Ways Task Analysis Results In Great Design

      In this short video Susan Weinschenk shares 5 ways that developing and documenting a task analysis can help you design a great product.

      C...
    • Web Design: Secrets of Intuitive & Usable Design - Duration: 3 minutes, 54 seconds.

      • 7 years ago
      • 1,928 views
      Secrets of Intuitive & Usable Design: The Conceptual Model

      A short video that describes how designing a conceptual model for your product is the secret to intuitive & usable design. We have a whol...
    • Web Design: 4 Tips That Lead to Great Design - Duration: 3 minutes, 44 seconds.

      • 7 years ago
      • 4,886 views
      Web Design: 4 Reasons Why Personas & Scenarios Result In Great Design

      Why personas & scenarios are so important if you want to design a great product -- excerpts from the online course "How To Dev...
    • User Testing: Why Do It? - Duration: 2 minutes, 51 seconds.

      • 5 years ago
      • 829 views
      User Testing: Why Do It?

      This is the first lesson in our User Testing online video course. Check out the User Testing course as well as all of our online video courses at courses.theteamw.com

      ABO...
    • Good User Experience: Obstacles To Good UX - Duration: 6 minutes, 11 seconds.

      • 5 years ago
      • 1,002 views
      Good User Experience: Obstacles To Good UX

      Have you ever been the User Experience point person on a product team and found yourself explaining over and over again what it is you are actually doing...
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  • How To Be A Great Presenter Play all

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  • Uploads Play all

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      The Intel Software YouTube channel is a place to learn tips and tricks, get the latest news, watch product demos from Intel, and our many partners across multiple fields.


      SUBSCRIBE NOW: http://bit.l
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      Learn how to apply brain and behavioral science to your interactions and communication with people, and to the design of products and services. The Team W Inc. applies the latest research to explain a
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    • Brain Signal - Channel

      • 7 videos
      Brain Signal is a collaboration between Dr. Susan Weinschenk and TruScribe to present bite size brain science you can apply in your life.


      www.TheTeamW.com
      Susan "The Brain lady" has 30 years of expe
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