In this episode, we explore the five switches that trigger our human fight or flight instinct, particularly during change initiatives. We follow David Rock's SCARF acronym to guide our way through Status, Certainty, Autonomy, Relatedness, and Fairness.
Tim Cynova serves as Chief Operating Officer of Fractured Atlas, a nonprofit technology company working with more than 500,000 artists and organizations across North America helping them operate more effectively as small businesses and entrepreneurs. As COO, Tim oversees the company's Finance, Operations, and People functions. He spends his days working to create and maintain an innovative workplace -- with a sense of shared purpose -- where people can produce their best work, and thrive. (Find out more about life at Fractured Atlas at work.fracturedatlas.org.) Tim is a certified Senior Professional in Human Resources (SPHR), a certified Crucial Conversations trainer, and in his spare time, he is an avid bicyclist who enjoys bourbon, burritos, and artisanal donuts. You can find him on Medium and Twitter at @timcynova.