Women are increasingly getting behind brands whose ads eschew unattainable beauty standards and gender stereotypes. In fact, a SheKnows Media survey found that 52% of women have bought a product simply because they liked the way the brand portrayed women in its ads and messaging. And a whopping 92% of women feel that the way ads portray women has a direct impact on girls' self-esteem. The rise of #Femvertising, a.k.a. advertising that employs pro-female talent, messages and imagery, and brands who are doing right by women and girls are explored in this video.
Education is a key component of Hatch. Never before has a group of young people come of age with the ability to create and share content at scale. Through the Hatch program, SheKnows gives tweens and teens the skills to create fun, inspiring, thoughtful content.
We created the platform, and started the conversation for everyday and celebrity moms to talk about everything parenting. No matter your background or status we are all moms looking out for our children.
Join us for #BlogHer15: Experts Among Us, the world’s largest celebration of content creators across social media, video, photos and the web. Now in its 11th year, the event will be held Juy 16-18 at the Hilton New York, bringing together 3,500-plus bloggers, social media starts,entrepreneurs, top brands and everyday hand-raisers to connect, learn and share.