SEVEN® Networks develops innovative software solutions that deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN's Open Channel® products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
For more information, visit SEVEN online at www.seven.com or follow us on Twitter at www.twitter.com/SEVEN_Networks.
Ross Bott -- SEVEN Networks. SEVEN Networks does software for the mobile world, providing software to help prevent network meltdown. What the iPhone and the other smartphones of the world have done to clog up the wireless network such that phones don't get connections any more. So we have found a way to fix that. As information flows back and forth between what's on your handset and the cloud, we look for traffic which doesn't need to be there. All of these applications tend to be very chatty, constantly checking on things, and not finding anything new -- but still checking. And about 40% of that traffic can be eliminated. Using a sort of artificial intelligence-like algorithms we gradually learn those patterns and eliminate that traffic. This whole world of building a company is a wonderful challenge of trying to fit together important people pieces with a good product idea, and dealing with a jungle of market changes. I find that process fascinating, and it keeps me alive.