After a well received first single ("Giant" ft. DJ Total Eclipse from The X-Ecutioners), Serge Severe and Gen.Erik hope to show a different side to their music with the new video "Stay Alive", telling a story all artists can relate to. In "Stay Alive", Serge vividly details the highs and lows of being an aspiring artist, realizing many of his dreams while falling short on a number of others.
Serge Severe and Gen.Erik have seen individual and collective success as two of Portland's most prolific artists; recording with legends such as Talib Kweli and KRS-One, touring with Slum Village and Ghostface Killah, and opening for everyone from Macklemore to Wu-Tang Clan. "Stay Alive" serves as an homage to many of these unforgettable experiences, as Serge matches Gen.Erik's soulful instrumental with poignant rhymes of his own. While cherishing the memories, Serge also delves into the lonely element of artistry, dramatically describing self doubt, and often unrewarded tireless work. Severe also details his struggles with the political music business, exclaiming "Never was good at the handshakes and politics, I just hit the stage always hoping it was obvious."
The video was directed by Sam Lingle.