Zahalo formerly DNA Response, Inc

Maximize the Online Marketplaces Channel for Your Retail Product Brand

DNA Response is a full service agency that manages consumer brands on online marketplaces like Amazon. We focus exclusively on “selling smarter” for product companies on the five largest online retail marketplaces: Amazon, eBay, Rakuten, Newegg and Sears.com.

Marketplaces represent an unparalleled opportunity for retail brands to generate sales and capture data, but the open nature of marketplaces makes it difficult for brands to control their pricing and maximize sales in the channel.

Major consumer brands rely on DNA to maximize their revenue, protect their minimum advertised price, safeguard the brand, and provide valuable business intelligence.