A discussion on internet music phenomena and digital culture
As more and more of the global population comes of age online, the distinction between URL and IRL becomes increasingly hazy. We live in a world of open-source subcultures, where the hyper-local and the hyper-specific never stay that way for long. In Season I of our mini-documentary series H∆SHTAG$, we looked at the most fascinating micro-genres emerging from the digital ether. Now, we’re focusing on what happens after a homebrewed music scene or movement becomes a global phenomenon. Who’s left standing once a trend has hit peak hype? On H∆SHTAG$ – Season II, we travel to the source of four niche scenes that exploded over the past few years to see what’s happened since you last paid attention and where they’re going next.
The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.
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