The Weeknd knows how to hustle. From small-time to starboy – from making mixtapes at 65 Spencer, Toronto, to driving a Lamborghini in LA – he’s built his career on ambition, creativity, and unstoppable drive. He never stops moving forward. And he never forgets where he started.
#RunTheStreets in the IGNITE Limitless, dropping Feb 2.
Music and fashion icon Rihanna fused her edgy, independent approach to music and fashion with the performance-driven design of PUMA in her Collection FENTY. FENTY PUMA by Rihanna is fearlessly bold and effortlessly stylish. Combining the cultural influence with gothic tones and exaggerated proportions, the fashion icon challenged the traditional male and female silhouettes blurring the lines between genders that are often times too rigid for her fashion tastes. As PUMA Brand Ambassador and Women’s Creative Director, Rihanna created the FENTY fashion line of apparel, footwear, and accessories for both men and women.
For the players who stand out. For the players with enough confidence and attitude to take on the biggest matches and turn them into history. For the players that leave everyone mystified. For the players who make magic. For the players who make noise. Lots of noise. Two-colored. Doubly unstoppable. PUMA Tricks make you ready to play loud. #CHOOSETRICKS and turn up the volume.
Calling the power hungry. Those who choose “dare.” The ones who are forever unstoppable on the pitch. It’s time to lace up in your evoPOWER boots and change the game. Join Cesc Fàbregas, Olivier Giroud, and players like yourself as they #CHOOSEPOWER now. Tomorrow. On match day. Every day.
More power is available from 14 January 2016 at puma.com/evoPOWER.
Introducing the PUMA IGNITE, the all new running shoe, featuring PUMA’s most responsive foam ever. You put the energy in and the PUMA IGNITE gives it back. Your run will never be the same.
The shoe’s key technical features include energy return, step-in comfort, and long-lasting performance. Made for peak performance with unbeatable durability, comfort, and eye-catching looks, this shoe is Forever Faster. Usain Bolt, the World’s Fastest Man, trains in the PUMA IGNITE. It provides major energy return to return him to the podium every time. Lace up with PUMA IGNITE today.
What happens when we pit the world's top footballers against each other in a HEAD TO HEAD match? What can start in a friendly one-on-one interview turns into a one-upping marathon. And a square, closed-in pitch with goals opening and closing sporadically keeps the players on their toes, desperate to trip up their challenger and score. Featuring world-class players like Sergio Agüero, Marco Reus, Cesc Fàbregas, Gigi Buffon, and more, PUMA's HEAD TO HEAD athletes need both sharp wits and exceptional handling and striking skills to compete.
Join PUMA FOOTBALL in our HEAD TO HEAD series to see your favorite footballers put their verbal and physical expertise to the test.
Lewis Hamilton recently won the Abu Dhabi Grand Prix, making him a two-time F1 World Champion. Hamilton’s success isn’t simply a result of how hard he pushes the accelerator; it’s a result of how hard he pushes himself. Like PUMA, Hamilton is #FOREVERFASTER, always striving to outpace his competition and himself. Constant improvement is his MO, shaving fractions of a second off his lap times and staying one step ahead of the competition. Check out these videos for a glimpse into the world of the fastest man in motorsports.
For 65 years, PUMA has been relentless in their innovation, absolutely dedicated to the quality of their products, and incessant in making their gear lighter, more durable, and better looking. In short, PUMA is Forever Faster. Through the endless pursuit to push the world of sports forward, PUMA isn’t just fast, but faster. Faster is more dedicated. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play, then wins it all, breaks records, breaks them again, and takes a victory lap.