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  • PUMA Women | #DoYou with Mimi Staker of the New York City Ballet

    7,853 views 1 month ago
    Introducing #DoYou, a campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.

    Mimi Staker of the New York City Ballet sets a goal each time she walks onto the stage.
    “I think the only way that people are really going to know who you are is to go out on the stage and have the confidence to show people "This is me, and I’m not afraid to be me, and I'm not intimidated to be me. I'm here, and I'm happy to be me, and I'm happy to show everyone out in the audience that this is me, this is Mimi Staker. I'm going to come out here and I'm going to do me.””

    If all the world is a stage, the dancers at the NYCB live it every damn second of their day. These women are constantly striving to be the best versions of themselves. You could even say that they are striving for perfection. Yet they find ways to stay true to themselves with unique motivations that – quite literally – keep them on their toes each day, pushing them to dig deep for the confidence and strength within when the going gets tough.

    From backstage deep breaths to on stage deep bows. Believe in yourself and the best things happen. #DoYou Show less
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  • PUMA Women | #DoYou Play all

    They follow rules. You follow instinct.
    They have opinions. You know where to put them.
    They dream. You get the damn thing done.
    They follow the pack. You #DoYou.

    Introducing #DoYou, a campaign directed by Rihanna, featuring our fiercest female ambassadors.
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  • FENTY PUMA BY RIHANNA | Rihanna #FENTYxPUMA Fashion and Footwear Collection Play all

    Music and fashion icon Rihanna fused her edgy, independent approach to music and fashion with the performance-driven design of PUMA in her Collection FENTY. FENTY PUMA by Rihanna is fearlessly bold and effortlessly stylish. Combining the cultural influence with gothic tones and exaggerated proportions, the fashion icon challenged the traditional male and female silhouettes blurring the lines between genders that are often times too rigid for her fashion tastes. As PUMA Brand Ambassador and Women’s Creative Director, Rihanna created the FENTY fashion line of apparel, footwear, and accessories for both men and women.
    • PUMA by Rihanna The Fur Slide | A Look Behind the Scenes - Duration: 60 seconds.

      • 7 months ago
      • 51,766 views
      Go behind the scenes with Rihanna and PUMA at a photoshoot for The Fur Slide- Rihanna’s fun and cozy spin to a classic PUMA sport style. The Fur Slide is the third new footwear style under the FENT...
    • FENTY PUMA by Rihanna | Behind the Scenes with The Trainer - Duration: 68 seconds.

      • 9 months ago
      • 86,709 views
      Take a look behind the scenes with Rihanna and PUMA at a photoshoot for The Trainer - Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA s...
    • FENTY PUMA by Rihanna AW16 Collection - Show Highlights - Duration: 2 minutes, 1 second.

      • 9 months ago
      • 163,931 views
      Global Sports Brand PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by RIHANNA AW16 Collection at New York Fashion Week. Overcome by environmental elements and an ominous mood-i...
    • FENTY PUMA by Rihanna AW16 Collection – Sneak Peek - Duration: 16 seconds.

      • 9 months ago
      • 37,744 views
      A glimpse of the FENTY PUMA by Rihanna Fall Collection presentation last Friday at New York Fashion Week.
      #FENTYXPUMA
    • FENTY – PUMA by Rihanna Creeper | Sneak Look Behind the Scenes - Duration: 16 seconds.

      • 1 year ago
      • 8,023 views
      Rihanna and PUMA remix the classic Suede silhouette with a stacked sole and bad girl attitude.

      Take a look behind the scenes as Rihanna and Travis Scott model the FENTY – PUMA by Rihanna Creeper....
    • FENTY – PUMA by Rihanna Creeper | A Look Behind the Scenes - Duration: 46 seconds.

      • 1 year ago
      • 122,938 views
      Go behind the scenes as Rihanna and PUMA remix the classic Suede silhouette with a stacked sole and bad girl attitude.
      Inspiration meets design meets star power as Rihanna and Travis Scott model t...
    • PUMA by Rihanna | AW16 Campaign Shoot Behind the Scenes - Duration: 61 seconds.

      • 3 months ago
      • 22,079 views
      A look behind the scenes at the FENTY PUMA by Rihanna AW16 campaign shoot.

      PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by Rihanna AW16 Collection at New York Fashion Week. ...
    • FENTY PUMA by Rihanna | SS17 Collection in Paris - Duration: 53 seconds.

      • 2 months ago
      • 33,146 views
      Global Sports Brand PUMA and Women’s Creative Director, Rihanna, debuted the FENTY PUMA by Rihanna SS17 Collection at Paris Fashion Week.

      The collection takes inspiration from 18th century France...
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  • PUMA Football | #PlayLoud Play all

    For the players who stand out. For the players with enough confidence and attitude to take on the biggest matches and turn them into history. For the players that leave everyone mystified. For the players who make magic. For the players who make noise. Lots of noise. Two-colored. Doubly unstoppable. PUMA Tricks make you ready to play loud. #CHOOSETRICKS and turn up the volume.
    • #CHOOSETRICKS and Play Loud - Duration: 93 seconds.

      • 7 months ago
      • 2,887,892 views
      http://PUMA.com/Tricks For the players who stand out. For the players with enough confidence and attitude to take on the biggest matches and turn them into history. For the players that leave every...
    • Play Loud Marco Reus #CHOOSETRICKS - Duration: 16 seconds.

      • 7 months ago
      • 482,676 views
      http://PUMA.com/Tricks All eyes on Marco. His pure precision and undying passion wins the hearts of fans all over the world, match after match. Unbeatable instinct and a knack for when to make the ...
    • Play Loud Marco Verratti #CHOOSETRICKS - Duration: 16 seconds.

      • 7 months ago
      • 935,002 views
      http://PUMA.com/Tricks Never a boring moment when Marco Verratti is on the pitch. His commanding presence and top speed make this young play maker one of the loudest, most vibrant performers in foo...
    • Play Loud Sergio Agüero #CHOOSETRICKS - Duration: 16 seconds.

      • 7 months ago
      • 695,080 views
      http://PUMA.com/Tricks Not many players are as brave and bold on the pitch as Sergio Agüero. With his show stopping moves, every single touch counts. Every ball can be deadly. It’s all eyes on Kun,...
    • Play Loud Cesc Fàbregas #CHOOSETRICKS - Duration: 16 seconds.

      • 7 months ago
      • 236,526 views
      http://PUMA.com/Tricks Pure talent and top skill make Cesc Fàbregas one of the most influential midfielders in today’s game. Every pass and every play is impactful and game-changing. Nothing create...
    • Play Loud Antoine Griezmann and Olivier Giroud #CHOOSETRICKS - Duration: 16 seconds.

      • 7 months ago
      • 1,249,109 views
      http://PUMA.com/Tricks Extreme goal action. With two of the game’s most on point forwards, France will be turning heads on pitch this Summer. Antoine Griezmann with his mind blowing pace and goal-s...
    • Play Loud and #CHOOSETRICKS - Duration: 33 seconds.

      • 7 months ago
      • 4,650,824 views
      http://PUMA.com/Tricks PUMA Tricks make you ready to play loud. For the players who stand out. For the players that leave everyone mystified. For the players who make magic. For the players with en...
    • PUMA Football | #ChoosePower with Olivier Giroud - Duration: 36 seconds.

      • 4 months ago
      • 6,087 views
      Made for the powerful. Engineered for accuracy.
      Play loud in evoPOWER. Get yours at PUMA.com

      The evoPOWER 1.3 is still grounded in the principles of barefoot kicking, a technology the evoPOWER 1 i...
    • PUMA Football | #ChooseSpeed with Sergio Agüero and Marco Reus - Duration: 33 seconds.

      • 4 months ago
      • 5,865 views
      Made for the unpredictable. Engineered for acceleration
      Play loud in evoSPEED. Get yours at puma.com

      ATTACK FAST. SCORE FASTER.

      SUPPORT: SPEEDFRAME
      LIGHTWEIGHT: SUPER-THIN MICROFIBER UPPER MATERI...
    • PUMA Football | #ChooseTouch with Cesc Fàbregas - Duration: 31 seconds.

      • 4 months ago
      • 858,408 views
      Made for the creative. Engineered for playmaking.
      Play loud in evoTOUCH. Get yours at puma.com

      evoTOUCH is made for the creative and engineered for playmaking. It features an ultra-thin, lightweig...
    • PUMA evoTOUCH - Duration: 2 minutes, 43 seconds.

      • 4 months ago
      • 136,391 views
      The history of this sport has been defined by unrivalled skill and unstoppable leather boots. It’s an undeniable equation. (Think Diego Maradona and the PUMA King.) As football became faster, boots...
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  • PUMA TRAINING | #NOMATTERWHAT Play all

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  • Will You #CHOOSEPOWER? | PUMA evoPOWER 1.3 Play all

    Calling the power hungry. Those who choose “dare.” The ones who are forever unstoppable on the pitch. It’s time to lace up in your evoPOWER boots and change the game. Join Cesc Fàbregas, Olivier Giroud, and players like yourself as they #CHOOSEPOWER now. Tomorrow. On match day. Every day.

    More power is available from 14 January 2016 at puma.com/evoPOWER.
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  • PUMA IGNITE | MAXIMUM ENERGY RETURN FOR EVERY RUN Play all

    Introducing the PUMA IGNITE, the all new running shoe, featuring PUMA’s most responsive foam ever. You put the energy in and the PUMA IGNITE gives it back. Your run will never be the same.

    The shoe’s key technical features include energy return, step-in comfort, and long-lasting performance. Made for peak performance with unbeatable durability, comfort, and eye-catching looks, this shoe is Forever Faster. Usain Bolt, the World’s Fastest Man, trains in the PUMA IGNITE. It provides major energy return to return him to the podium every time. Lace up with PUMA IGNITE today.
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  • PUMA FOOTBALL | HEAD TO HEAD Play all

    What happens when we pit the world's top footballers against each other in a HEAD TO HEAD match? What can start in a friendly one-on-one interview turns into a one-upping marathon. And a square, closed-in pitch with goals opening and closing sporadically keeps the players on their toes, desperate to trip up their challenger and score. Featuring world-class players like Sergio Agüero, Marco Reus, Cesc Fàbregas, Gigi Buffon, and more, PUMA's HEAD TO HEAD athletes need both sharp wits and exceptional handling and striking skills to compete.

    Join PUMA FOOTBALL in our HEAD TO HEAD series to see your favorite footballers put their verbal and physical expertise to the test.
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  • Lewis Hamilton Is Forever Faster | #FOREVERFASTER Play all

    Lewis Hamilton recently won the Abu Dhabi Grand Prix, making him a two-time F1 World Champion. Hamilton’s success isn’t simply a result of how hard he pushes the accelerator; it’s a result of how hard he pushes himself. Like PUMA, Hamilton is #FOREVERFASTER, always striving to outpace his competition and himself. Constant improvement is his MO, shaving fractions of a second off his lap times and staying one step ahead of the competition. Check out these videos for a glimpse into the world of the fastest man in motorsports.
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  • PUMA is Forever Faster | Calling All Troublemakers | #FOREVERFASTER Play all

    For 65 years, PUMA has been relentless in their innovation, absolutely dedicated to the quality of their products, and incessant in making their gear lighter, more durable, and better looking. In short, PUMA is Forever Faster. Through the endless pursuit to push the world of sports forward, PUMA isn’t just fast, but faster. Faster is more dedicated. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play, then wins it all, breaks records, breaks them again, and takes a victory lap.
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