Introducing #DoYou, a campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.
Olivia Boisson of the New York City Ballet wakes up every day and sets a goal for herself. “It's never easy but it's part of the greatness of being a ballet dancer. Every day you strive to get better and better and be better than yesterday, and be better than yourself.”
If all the world is a stage, the dancers at the NYCB live it every damn second of their day. These women are constantly striving to be the best versions of themselves. You could even say that they are striving for perfection. Yet they find ways to stay true to themselves with unique motivations that – quite literally – keep them on their toes each day, pushing them to dig deep for the confidence and strength within when the going gets tough.
From backstage deep breaths to on stage deep bows. Believe in yourself and the best things happen. #DoYou