• How to Promote a Business, Product, Service, Book

    734 views 2 years ago
    If you know the right tips, tricks and tools on how to promote yourself inexpensively, you can generate thousands of dollars in free publicity in traditional and online media.

    I'm Publicity expert Joan Stewart, aka The Publicity Hound at http://PublicityHound.com. I'm a former newspaper editor, prolific blogger and PR mentor who shows you how to:

    --Become an expert in your topic and promote your expertise

    --Identify your target market: the people who are most likely to buy your products and services.

    --Find your target market online and offline

    --Make it easy for THEM to find YOU

    --Bring people in your target market into your funnel by creating high-quality content and sharing it, for free

    --Identify story ideas about you and your business, and use those ideas to create related content, and pitch the ideas to journalists and bloggers

    --Give compelling TV and radio interviews and get invited back

    --Boost your media star power by doing things such as newsjacking. That is, injecting your commentary into the hot news topics of the day

    --Zig when everyone else is zagging by pitching your commentary on controversial topics. People LOVE controversy, especially talk radio

    --Pitch journalist and bloggers quickly and encourage them to say "yes!"

    --Offer "extras" along with your pitch

    --Build strong relationships with bloggers, podcasters and journalists by researching them long before you pitch them, and feed them information they need to do their jobs

    --Lay the groundwork for a strong publicity campaign long before you publish your book

    --Reach your marketing and publicity goals (as long as they're realistic)

    --Use your book to attract paid speaking engagements and consulting assignments

    --Launch a product and keep the publicity going long after it has hit the market

    --Create spin-off products from your book for multiple revenue streams

    --Use free PR tools to write well and create eye-popping graphics to accompany your blog posts and articles, even if you have no artistic talent.

    --Follow my tips for inexpensive, classy photo shoots that will give you business photos you can use for a variety of purposes.

    --Write press releases the new way, and use them correctly. (Press releases are NOT dead.)

    --Include multi-media in your press releases to make it easier for people to promote you in a variety of formates (photos, video, audio)

    --Create media kits that multiple audience will love, so you encourage them to promote you.

    You can receive my twice-a-week free email tips (three snack-size tips in each issue) every Tuesday and Saturday. Subscribe at http://PublicityHound.com/t....

    If you have a question about DIY self-promotion or book publishing, feel free to email me at JStewart@PublicityHound.com. I'd love to hear from you, and I'll answer it personally. If I don't know the answer, I'll refer you to someone who can.

    If you have a publicity success story you'd like to share, I'd like to hear about that too.

    For more information on how to work with me, call 262-284-7451. Show less
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