En distintos videos se repasa la actividad de las empresas del sector hortofrutícola de la Región de Murcia, desde el campo hasta la mesa. En ellos se muestra la agricultura más competitiva, que llega a las mesas de millones de consumidores en todo el mundo
Under the slogan "We Care, You Enjoy", two Spanish organisations HORTYFRUTA (The Interprofessional Organisation for the Fruits and Vegetables of Andalusia) and PROEXPORT (Association of Fruit and Vegetable Producers-Exporters in the Region of Murcia) are promoting a campaign in Germany, Austria and the United Kingdom with the two-fold aim of boosting buyers' trust in European-grown vegetables and increasing their consumption in European homes, especially among young people, children and the elderly. Actress Esther Schweins was elected to be the image of the We Care, You Enjoy campaign. Schweins recently visited several fields with crops of tomatoes, lettuce, broccoli, cucumbers and peppers in southern Spain. She wanted to know in situ how vegetables are grown in order to transmit the safety and quality of European crops to consumers.