Leading up to the 2015 Convention, CEO Glenn Williams challenged all Primerica representatives to search deep inside their heads and their hearts to be crystal clear on their WHY. What was their reason for doing the Unreasonable?
But it didn’t stop there. There’s power in putting something on display, so we built The Primerica Wall. Williams asked every attendee to bring a physical representation of their WHY to Atlanta and post it on The Wall.
Primerica representatives answered the call. By the end of Convention, they had covered almost 300 feet with inspirational images and declarations. It was the centerpiece of the exhibit area at Convention – and an incredible depiction of the fuel that drives our representatives to achieve more, help more families and do something Unreasonable.
Primerica's leaders come from all walks of life. They're former coaches, teachers, firemen and students who all wanted the same thing: to make a difference and to be somebody. Here are just a few of their stories.
Primerica's roots date back to 1977 when the company began a revolutionary crusade to transform the life insurance industry.
Primerica originated the "Buy Term and Invest the Difference" philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family's future.
In 2010, Primerica became a newly independent company and is traded on the New York Stock Exchange under PRI. As the largest independent financial services marketing organization in North America, our goal is to dominate the changing financial services landscape for Main Street North America.
When it comes to finances, how much do you know? If you're like most people, you probably know little about personal finance. Perhaps you think long-term security is impossible on your income. But, the truth is, no matter what your income level, you can achieve financial security. You just have to take the time to learn a few simple principles about how money works.