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Patrick Nally is often described as the founding father of modern sports marketing.
Patrick Nally is often described as the founding father of modern sports marketing.

He is CEO of West Nally, the company he founded with legendary BBC sports broadcaster Peter West in the 1970s, and through which he transformed the relationship between the worlds of sports and commerce by creating the blueprint for sponsorship which generates $billions for FIFA, the International Olympic Committee and other major rights owners to this day. Patrick defined the past and is now shaping the future as President of the International Federation of Poker, a consultant to UNESCO and architect of The Pathfinder Project.
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