"Innovation that starts with you. :30" video transcript It's not like we all wake up in the morning and say, ok, we're going to innovate today. At Philips, we wake up and ask, how can innovation make a difference to you? How can LEDs light up a bridge -- and bring prosperity to a city? How can portable ultrasound be part of a program to lower infant mortality? And how can an Airfryer make healthier meals? Because the only innovation that really matters...is innovation that matters to you. Innovation and you. Philips.