pfioptics

Pride Fowler Industries, Inc. is a company known for innovation and not imitation. Since 2002, PFI has perfected and patented the BDC reticle in FFP and developed the use of these reticles into a full line of powerful optics.

Each reticle is designed to reduce the amount of time required to engage a target by offering holdover, wind, and ranging information in a way that is psychologically easy and fast for a shooter to translate especially in situations of when time is critical. This results in faster target engagement with higher precision.

Militaries, law enforcement teams, and sportsmen all over the world depend on PFI products to perform. This is why each scope is made of the toughest materials and is thoroughly tested again and again to ensure quality. Many scope companies have produced hold-over type reticles, but none have offered one that is so simple to operate for all users from novice to expert. The Rapid Reticle line of optics are designed by shooters for shooters.