After a 23 year hiatus, the Land Rover Defender is finally finding its way to the United States in new 2020 4-door and 2-door configurations. Due to social-distancing, we couldn’t invite the Greater Austin community to our new dealership (Jaguar Land Rover North Austin) to celebrate so we collaborated with our local partners, Amanda Tatom and Rosedale Kitchen and Bar, to bring the feeling of a Park Place style event directly to you. For any inquiries on the 2020 Land Rover Defender, click here: https://bit.ly/2ViDO8d
About the New 2020 Defender:
Land Rover brought back its Defender this year after a 23-year hiatus. It has always had something of a cult following in the U.S. because it couldn’t be purchased here. The 2020 Defender is a rugged off-road vehicle, but it’s also a luxury SUV that’s equally at home on the urban streets of downtown Austin or deep in the back roads of the Hill Country.
Inside, the Defender is the most connected Land Rover product ever. Available in two-door or four-door models, the Defender has a new infotainment system with over-the-air software updates, Apple CarPlay and Android Auto, along with a 12-inch digital instrument panel.
The 2020 variations include a four-door Defender 110 (to go on sale first) and the two-door Defender 90 which will be available at a later date.
History of the Defender:
The “Defender” as we know it didn’t start out known as the Defender. Instead, when the first version was released Land Rover dubbed it the “Land Rover” meant to be an all-purpose auto. There were three iterations of this Land Rover- Series I, II, III- with Series I debuting in the late 1940s and costing a total of £450 or about $568. In just a year, orders for the Series 1 totaled about 8,000 with the British Army ordering their first batch of trial Land Rovers. Fast forward almost 60 years, and the Land Rover is officially christened with the immediately recognizable name of “Defender” as the “Discovery” officially joined the Land Rover line-up.
About Park Place
Jaguar Land Rover North Austin opened in March 2020 and is located at 13910 FM 620 North on State Highway 45 and Parmer Road. Founded in 1987, Park Place Dealerships also represents luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Rolls-Royce, Bentley, Maserati, Koenigsegg and McLaren. For more information, visit parkplace.com.
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