We put dumb seo questions to some of the world's leading SEO practitioners.
Alistair Lattimore asked this question of David Amerland, Author of the book, Google Semantic Search:
"David Amerland has recently written a book, "Google Semantic Search", well received and rated at 5 stars on Amazon.
Can you give us an overview of the thinking underpinning the book and the methodology employed?
Outside of the more common semantic markup we see implemented through Schema.org such as reviews/recipes for example, have you seen measurable improvements by applying semantic markup to an object? For example, Google could obviously index a given web page and understand that the word `Brisbane` in context to the page is referring to the capital city of Queensland, Australia. If website owners were to be specific about this and annotate it with the schema for a location or say someone`s name and be explicit about it in the markup - are there gains to be had in that space?"
Special thanks to Duane Forrester, Senior Product Manager, Bing, for his input to this question.