Speeding is a leading cause of traffic deaths. Slow down. Your choices matter.
The “Your Choices Matter” campaign highlights the real and tragic results of traffic incidents. The imagery used in the campaign is vivid and attention-grabbing and ultimately helps the viewer understand the human cost of reckless behavior.
While Vision Zero promotes safe practices for all street users, these ads specifically identify driver behaviors. Drivers' choices are key factors in 70 percent of pedestrian fatalities citywide.
To learn more about the campaign, visit www.YourChoicesMatter.nyc.
For more information about Vision Zero, visit www.nyc.gov/visionzero.