This is the keynote speech I delivered at the Zenith Conference in Duluth, Minnesota on May 22, 2014. I told my story on my first business venture; I set up a one-console arcade charging kids $0.25 to play nine lives of Super Mario Bros. on the Nintendo Entertainment System. My mother shut down the business because the kids started to complain when they ran out of quarters. I also spoke about the many successes and failures I have experienced working on social media platforms and optimizing websites for more search engine exposure. Thanks to Marty Weintraub and the whole Aimclear squad for inviting me to do it. It was a blast and a half!