#40yearsofaarong #aarong Aarong, the country’s leading fashion and lifestyle brand, recently marked its 40th Anniversary through a 3-day festival at Army Stadium. During the festival, visitors were able to experience live demonstrations of different crafts, participate in craft workshops, explore fashion photography exhibit and much more. A Producer Awards ceremony was held on the first evening to recognize the best crafts-persons and most enabling entrepreneurs for their hard work and dedication. The ceremony was followed by a magical live performance of the legendary singer, Runa Laila. The highlight of the second day was the majestic Aarong Fashion Show which also featured the specially designed pieces by TAAGA, TAAGA MAN and HERSTORY. The last day of the festival concluded with a live concert featuring some of the top artists of the country. Skim though this short video to catch the highlights of the iconic event!