Consumers these days are overloaded and overwhelmed with information. As statistician Nate Silver put it, “Every day, three times per second, we produce the equivalent amount of data that the Library of Congress has in its entire print collection.” Brands, more than ever, are faced with the challenge of cutting through
the clutter and effectively engaging with their target audience. Promotional products not only reach their intended audience, but provide opportunities to heighten brand exposure with increased ad frequency, length and limits.
PPAI study findings reveal that 100 percent of Millennial respondents have received a promotional product in their
lifetime. In fact, nearly one third reported receiving between three to five promotional products in the past six months. With every
Millennial owning a promotional product, brands now have a new, promising channel to drive their message and reach this
powerful consumer generation.
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