Francesco Lurati, Academic Director at EMScom gives insight about the EMScom strategic approach on communication management.
The EMScom program trains communication professionals to perform in an integrated environment where communication is an essential strategic tool. Upon completion of the program, EMScom graduates will be ready to take responsibility in all communications management related areas.
The lecture series was launched by USI Università della Svizzera italiana's EMScom Executive Master in Communication Management in spring 2005 (and is now organized in co-operation with the .HarbourClub.). The EMScom Excellence-in-communications lecture series brings international experts to Switzerland to speak on communication topics linked to best-in-class management practices. The lecture series, which takes place three times per year and is hosted by major multinational companies in Switzerland, also offers a valuable networking opportunity for professionals.