MindWare is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, we started out with a small retail store in Minneapolis, and have evolved into a direct-to-consumer catalog and website business. We deliver our unique collection of brainy toys and games to customers’ doorsteps, diverse classrooms, neighborhood toy stores and the world’s largest retailers.
The first proprietary MindWare product, Bella's Mystery Deck, debuted in 1997 and is still a best seller. Our diverse product line now includes educational toys, games, brainteasers, creative play activities, building sets, coloring books and more. Over the years, our toys and games have won many prestigious awards from Mensa Select, Good Housekeeping, Parents’ Choice and the Spiel des Jahres in Germany.
To make the world smarter through playful learning.
MindWare is passionate about filling the world with fun, high-quality products that foster lifelong learning, growth and success.
We are committed to providing our customers with the best Brainy Toys in the world. That's why we have a guarantee on every product we carry: If you're not happy with any item, simply exchange it or return it at any time for a full refund of the product purchase price. We want you to be satisfied!