mi lajki style factory offers through nelly.com an inspiring platform for storytelling to motivate designers to create within conceptual design & styling. Each season 27 stylists gets a unique opportunity to participate in the project.
18 aspiring students in mi lajkis styling academy assists 9 talented & international stylists. Every season we present unique interpretations of their stories in three different mi lajki themes: Yummy, Swamp Safari, & Starstruck. The 9 top stylists are assigned a unique styling mission through a custom made and designed piece of jewelry from mi lajki inspired by a story in a chosen theme. In addition there is a huge styling wardrobe available through our sponsors and lots of mi lajki jewelry and accessories to indulge in through a fantastic collaboration with nelly.com. However, the stylist has unlimited space of creative freedom to create without any boundaries.
mi lajkis nominated star reporter and superhero stylist Alexis Knox reports live frontrow from the 9 fashion shows, and the expert jury consisting of Alexis Knox, and the team under the Creative Director Angelina mi lajki accounts for 50% of the votes. The ultimate price for the stylist is the final AD campaign wort 100 000 USD.
Also the viewers have an opportunity to vote for their favorite stylist to control the end result of their success story. They can win a fabulous wardrobe consisting of a complete make-over kit from style factory sponsors Svea, Nanso, Pearl London, Wonderbra, Dim, Wet n 'Wild, Karita, Madara, H by Hudson, Girls with Attitude, Rapunzel of Sweden, Lee Stafford , & Magic host worth 1500 USD! Voting is done through Facebook by liking style factory fanpages of a favorite stylist
The 10 colorful episodes are braodcasted every week, premiering on Wednesday, February 1st, 2012 at nelly.com.
Every Wednesday we get to know each of the 9 top stylists as they navigate their way through the surreal mi lajki world to show their talent! Storyline, music and decor are custom designed by mi lajki, and pop group Le Kid are fronted in a musical and exciting collaboration.