"Fans love their idols. They want to get involved. They want to spend money and time. We want to change it upside down, put the fans at the top. Let the fans choose what kind of sounds you want, let the fans choose producers, songwriters..."
A day in the Midem life of Gao Xiaosong, Chairman of Alibaba Music Group, the new musical arm of Chinese internet giant Alibaba.
The Midem Artist Accelerator (MAA) is a new programme, launched in partnership with Pepsi & Deezer, designed to fast-track budding musical talent into the global spotlight.
The call for entries is now closed for the 2015 edition. 45 artistic projects have been selected for the 2nd round. An elite Artistic Committee, made up of key international players of the music ecosystem, will now select 12 artists/bands out of these 45 projects submitted by managers, agents, labels, publishers and artists themselves.
MAA is a unique opportunity to play live on the Midem main stage and to receive a selection of curated networking, learning & coaching sessions with a focus on monetisation and export best practices.
Making a difference in today’s musical landscape starts at the Midem Artist Accelerator.
For more information on the MAA, check out midem website!