We've seen your vibrant discussions and excellent questions on our LinkedIn page, and so have our authors. We thought we might periodically open the floor for questions, then select several for the authors to answer in short video replies. First topic: Digital Strategy, with our partners Jay Scanlan, Martin Hirt and Angus Dawson, authors of a Quarterly article on this topic.
We randomly selected questions to answer from our original post. First up is a question from Marc Gigon, being answered by our director Angus Dawson.
The original post on LinkedIn: http://bit.ly/askauthor1
The article by Dawson, Scanlan, and Hirt: http://www.mckinsey.com/bus...
Follow our LinkedIn page at http://bit.ly/McKLI
to see the rest of the answers as they are released, and to participate in the next round of Ask the Authors.