McDonald's is committed to working towards purchasing a portion of our beef from verified sustainable sources starting in 2016. It may sound like a simple task, but it's actually a big challenge. As of now, there isn’t a universal definition of sustainable beef. This is why McDonald’s has joined forces with other stakeholders to build coalitions and influence industry-wide change.
Our vision for the future? A world in which all the beef in our supply chain comes from verified sustainable sources.
Learn more about McDonald's sustainable beef journey here: http://bit.ly/1kRQkDV
Back in 1955, a man named Ray Kroc discovered a small burger restaurant in California and wrote the first page of our history. From that humble start we're proud to have become one of the world's leading food service retailers.
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