What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
Mass Appeal challenges producers to make a beat by sampling three random records, chosen from a local record store while blindfolded. The results offer us a unique perspective into the musical minds of these world-class beatmakers and the hidden souls of the records that destiny hath given.
ILL TIME is less of a web series and more of an instructional manual on life delivered by your favorite rappers. We employ special effects, props, and who knows what else to transport you from desk chair to classroom, as knowledge is dropped by PhD level street professors. Our favorite episode has the Flatbush Zombies making a literal Thug Waffle.