Recent Mass Appeal Records signee 070 Phi drops the second visual off his Outside EP, delivering a familiar, explicit story of betrayal and street politics.
“The concept behind good contracts is keeping yourself out of a vulnerable position where somebody can take advantage of you. In the video, one of the characters involved himself with a women that he met outside and brought her to where he makes his money. His relationship with her was like a bad contract because all she wants to do is take advantage of him and rob him for his money. Metaphorically speaking my character is a good lawyer that helps him out of his situation.” - 070 Phi
What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
Mass Appeal challenges producers to make a beat by sampling three random records, chosen from a local record store while blindfolded. The results offer us a unique perspective into the musical minds of these world-class beatmakers and the hidden souls of the records that destiny hath given.