Catharine Hays — the executive director of The Wharton Future of Advertising Program will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
You will learn:
- The 5 forces of change affecting marketing and advertising
- Insights and frameworks for adapting to how mobile technology has
changed brands' relationships with customers
- How to challenge entrenched mental models of email and mobile
marketing and advertising
Get more customer-first marketing insight at www.marketingsherpa.com