Did you know that every year nearly 100 million sharks are killed for their fins? For Shark Week, we've partnered with Discovery Channel and Sharkwater filmmaker Rob Stewart to help keep sharks in the picture. Take a selfie with our Shark Fin Soap and share it with #savesharks. We're donating all profits from this limited edition soap to grassroots groups working to save sharks.
To learn more about what you can do to help save sharks, visit finfree.org