Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspersed with brand messages from key Unilever brands such as Ponds, Dove and Lifebuoy.
The Institute opens in New York's vibrant meatpacking district throughout June and August with an educational program targeted at the emerging leaders of Lowe's worldwide network.
Trios of creative, business and strategy specialists are selected from our network around the globe. Students have the opportunity to learn from each other and share experiences and expertise. The Art of Storytelling, The Art of Presentation, The Hollywood Story, Finding New Business on Old Business are just some of the classes included in the week-long session. Take a look at #LoweInstitute to find out more.
"Process is trying to make order out of chaos. Creativity is trying to make chaos to create order." John Hegarty