Lowe China's latest campaign for ANTA Sportswear leverages on an unsung hero, Chen Penbin, a fisherman who started running just because he wanted to. Some people say he is China’s Forrest Gump. With determination, he finished the Ultimate Marathon in seven continents.
He is now attempting to break a Guinness World Record by finishing a marathon everyday for 100 days continuously from April 2nd to July 10th. This is also his way of showing support to Beijing bid for the 2022 Winter Olympics. “Challenge100”, a pair of specially designed running shoes by ANTA.
Chen believes that there is no barrier between man and his running. When you are ready, just RUN WITH ME!