Brushing just your teeth only targets 25% of your mouth*. LISTERINE® targets virtually 100%.
This suggests that Listerine users want more out of life.
Our study of BOLD found that Listerine users are more likely to have floated in the Dead Sea and skydived.
All because of LISTERINE®?
If brushing was enough, would man have ever reached the moon?
BRING OUT THE BOLD
Be bold and find out more about LISTERINE® and the Study of Bold here: http://www.listerine.co.uk/...
*From study representing teeth surface area measurements
The STUDY OF BOLD findings are based on self-reported data from a consumer survey conducted in US, UK, Germany, Brazil, Thailand and Japan. User statements apply to certain countries. Dead Sea: Japan; Skydived: all countries listed.