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LEI LOU BY ALEX DOJČINOVIĆ is luxury fashion brand for ladies founded 2007 in Zagreb, Croatia. Lei Lou founder and business owner is fash...
LEI LOU BY ALEX DOJČINOVIĆ is luxury fashion brand for ladies founded 2007 in Zagreb, Croatia. Lei Lou founder and business owner is fashion designer Aleksandra Dojčinović.

Fashion brand for ladies Lei Lou by Alex Dojčinović is known by its clean, simple and elegant cuts and timeless aesthetics as designer herself often saids „I try to design pieces which are trendy and practical classics". Aleksandra always designs with real, every-day women in mind and focuses on quality of fabrication and sewing, wearability and function of every single clothing piece. 

Lei Lou by Alex Dojčinović signature collection piece are most definitely dresses. Aleksandra mastered making casual, elegant, head-turning dresses out of soft and comfortable fabrics which are easy to maintain, wearable through the entire year and often multifunctional in styling.
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