• The ItAll Social Experiment

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    Lean Cuisine asked women to define their ideal life and what ""having it all"" means to them. As part of a social experiment, they explored how these women made decisions alone versus in the presence of other women in their lives. Despite societal stereotypes suggesting female relationships encourage anxiety, pressure and judgment, the ItAll social experiment demonstrated that women, in fact, help each other set a higher bar for their lives and serve as a powerful force to help uncover what “it all” looks like to them.

    This social experiment was developed in collaboration with Dr. Emily Balcetis, Associate Professor of Psychology at New York University.To establish a baseline, participants were individually surveyed about what they wanted in life, in categories including family, career, finances, personal enrichment, health and wellness, education, and more. Weeks later, the same women were invited to shop at the ItAll store, where the items on the shelves mimicked the options in the initial survey. In the store, each woman brought familiar, influential women in their life to shop alongside them. From initial survey to the ItAll shopping experience, many of their choices changed. Eighty-nine percent of women set more ambitious goals in the presence of other women, and 77 percent chose greater aspirations in the aspects of life they deemed most important.

    Whatever having ""it all"" means to you, Lean Cuisine will be here to feed your phenomenal.

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  • #WeighThis Play all

    We asked women how they wanted to be weighed. This is what they told us. Keep what matters on the scale by sharing how you want to be weighed with #WeighThis.
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